Children don’t wake up thinking about what they should learn today. They simply soak in their environment. They learn by practice. By observation. I believe we’ve done more telling than showing in…

Control what you can. Let go of what you can’t. Simple advice we’ve all heard. Yet most operate on a model that contradicts this wisdom.

Business owners wander. Far from home. Chasing marketing miracles that never materialize. You know the story. A company builds something that works. Their marketing funnel generates leads. Their…

Your greatest marketing advantage isn’t your ad budget, your website, or even your product. It’s sleeping right under your nose, spread across your organizational chart. Your team. Most companies…

Every day, a new marketing “expert” announces that the rules have changed. Organic reach is dead. Paid ads are the only way to scale. Cold outreach is king. They’re all wrong. Not completely wrong…

Most business owners have it completely backwards. They cast wide nets hoping to catch as many clients as possible, frantically chasing after anyone with a pulse and a wallet. They wake up every…

Two businesses can sell identical websites—Bob charges $1,500 while Frank commands $6,000. What’s the difference?

AI has a way of giving you what you want without giving you what you need. On the surface, it sounds good—but dig deeper and you’ll find something missing. Something human. I can smell AI-generated content from miles away. You know those people who talk a lot without saying anything? That’s AI content in a […]

I spent $10,000 to learn why I shouldn’t have spent $10,000. That’s the short version of my 2024 cold outreach experiment. But let me back up a bit…

Here’s the hard truth: your beautiful website might be a lead-repelling force field. But don’t worry, I’m about to show you why — and how to fix it.