Every day, a new marketing “expert” announces that the rules have changed. Organic reach is dead. Paid ads are the only way to scale. Cold outreach is king. They’re all wrong. Not completely wrong…

Most business owners have it completely backwards. They cast wide nets hoping to catch as many clients as possible, frantically chasing after anyone with a pulse and a wallet. They wake up every…

Two businesses can sell identical websites—Bob charges $1,500 while Frank commands $6,000. What’s the difference?

AI has a way of giving you what you want without giving you what you need. On the surface, it sounds good—but dig deeper and you’ll find something missing. Something human. I can smell AI-generated content from miles away. You know those people who talk a lot without saying anything? That’s AI content in a […]

I spent $10,000 to learn why I shouldn’t have spent $10,000. That’s the short version of my 2024 cold outreach experiment. But let me back up a bit…